We are a global community driving leadership and culture transformation dedicated to solving the BIG, urgent challenges of our time across individual, organizational, and societal levels. Our approach is deeply human, rooted in research, scalable, and systemic.

We’re experts in creating thriving cultures by changing the way people think about, interact, and connect with one another.

In response to a disruptive era marked by social, racial, personal, and economic challenges, we’ve developed innovative methods and tools (both live and virtual) to help you create an aspirational environment.

the purpose of Meaning is fulfilled through three distinct lenses:

We believe that focusing on the well-being of your culture is the key to today’s biggest challenges.
Most organizational obstacles arise from blind spots that prevent us from fully appreciating each other’s unique journeys. We facilitate significant moments of self-discovery, which can change individual and team results.

We train you to sustain your own progress after we’re gone.
We lay a foundation, teaching people how to change their culture, starting from the top down. This sustainable change attracts like-minded people who enhance the environment, creating a cycle of continuous improvement.

We are also a full-service creative agency capable of applying the power of storytelling to ignite movements within your organization that inspire, attract, and retain top talent. As consultants and creatives we can expand our services to live events, brand strategy and content, video production, and AR/XR experiences.

we help reframe the stories in organizational and societal systems through a shift in consciousness from “ego-system to eco-system awareness.”

key shifts

meaning is guided by three core values:

what we do

Unlike a traditional ‘culture consultancy,’ we don’t just give advice, we work with you and your people to implement our findings and create measurable change through innovative, life-changing experiences. We've combined diverse expertise and areas of study to create a whole new approach.

the 5 main “meaningredients” in everything we do are:

ancient wisdom : academia : neuroscience : storytelling : love

our approach: the u-journey developed by MIT

Meaning applies “Theory U” to shift mindsets, ignite innovation, and drive lasting change.

core capabilities

whole systems change
culture and leadership transformation
vision, purpose, values, beliefs articulation
executive coaching
neuroscience-based learning and performance improvement
dynamic learning environments
diversity and inclusion

facilitator training
digital and virtual modules
transfer of competency

live events
branded content
video production
brand strategy
immersive storytelling
extended and mixed reality

Meaning Mindhacks are short form workshops, generally between 30-90 minutes, designed to ignite insights that allow participants to explore their current thought patterns around an important subject. By exploring current mindsets and their relationship to behavior and results, we can begin to reframe the stories that prevent us and our teams from reaching our fullest potential.

Individual and team mindhacks include:

why we do what we do

We are at an inflection point in human history

three disconnects currently define the 21st century:

as a consequence, we get results that nobody wants:

Meaning website walkthrough_v11_NOTES

our inner capability to transform has not kept pace with the exponential change around us.

we work with organizations, teams, and individuals to build the transformation capacities needed to solve the big, urgent challenges of our time.

sunset mobile

who we are

The founders of Meaning met in 2018 as culture and creative consultants on an employee engagement project for Microsoft.

Meaning is led by Chief Culture Officer, Allan Fair & Convener in Chief, Simon Lamb

Following an early career as a financial consultant on Wall Street, Allan spent time at Senn Delaney, the world’s first consulting firm to focus exclusively on shaping corporate culture.

Inspired by his time in the world of culture consulting, Allan spent the next 12 years as a creative director in experiential events—with clients including Disney, Pfizer, Microsoft, PepsiCo, and L’Oreal—where he observed the natural agency between corporate culture and how it is activated at live and virtual gatherings.
Ultimately, a Microsoft project paired him with Simon Lamb, and the idea to combine a creative agency with a culture consultancy was born.

A passionate mental health advocate, Allan is the creator and co-host of “Alz In The Fam,” a podcast and Alzheimer’s Disease caregiver support group dedicated to his mother who suffers from the disease.

Simon has worked in diverse environments (consulting and corporate in-house) to deliver impactful interventions from his career in business to his recent role as an independent coach in leadership and culture for some of the world’s most valuable organizations. Simon creates immersive experiences, designs whole leadership programs, and works live in the field making change a reality. Simon is an experienced lead facilitator and systemic coach working with individuals and groups, from small executive teams to 3,000 people in one session.

Simon has worked globally across all continents with brands such as Nike, HSBC, EY, Bupa, Microsoft, State Street, Nordea, Coca Cola, BBC, DWP, HMRC and Barclays, and his programs have made contact with more than half a million people across 60 countries​

the meaning project

Our research lab convening global change-makers to solve the biggest leadership challenges of our time.

We convene executive change makers across industries to explore the leadership challenges of the 21st century, and iterate rapid prototyping solutions. The Meaning Project is developed with guidance from The Presencing Institute, a non-profit research platform founded and run by MIT professor Otto Scharmer.

leaders all over the world are asking:

How do I create a thriving culture
in the face of uncertainty?

How do I attract, develop, and retain
the world’s best talent?

How do I create a thriving culture
in the face of uncertainty?

How do I lead during an ongoing crisis
such as a global pandemic?

How do I address
leadership loneliness?

How do I address the blurring line between
professional and personal issues
among the team?


Catch what's new at Meaning and [INVNT GROUP].

our locations

Meaning is headquartered in New York City and operates globally via [INVNT GROUP] locations with a network of specialists and consultants trained in the ethos of Meaning.

New York

524 Broadway,
New York, NY 10012
P: +1 212-334-3415


Mappin House
Oxford Street Fitzrovia
London, W1W 8HF
P: +44 (0) 203-544-1700

Washington, DC

1440 G Street, NW
Washington, DC 20005
P: +1 202-293-3401


933 South Eton
Birmingham, MI 48009
P: +1 248-593-8544

San Francisco

66 Franklin Street
Suite 300
Oakland, CA 94607
P: +1 510-891-1007


The Chocolate Factory
1A, 130-144 Cleveland Street
Chippendale, Sydney 2008


Huskvarnavägen 82
554 66 Jönköping, Sweden
P: +46 105 51 94 97


Cross Street Exchange
18 Cross Street, #02-101
P: +65 6971 6494

contact us

Let’s make meaning together. Tell us a bit about your story.

Allan Fair
Chief Culture Officer

P: +1 212-334-3415
524 Broadway, 4th Floor
New York, NY 10012

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