From magic to immersion, experiential marketing gets an AI upgrade
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the …
We are a global community driving leadership and culture transformation dedicated to solving the BIG, urgent challenges of our time across individual, organizational, and societal levels. Our approach is deeply human, rooted in research, scalable, and systemic.
We’re experts in creating thriving cultures by changing the way people think about, interact, and connect with one another.
In response to a disruptive era marked by social, racial, personal, and economic challenges, we’ve developed innovative methods and tools (both live and virtual) to help you create an aspirational environment.
the purpose of Meaning is fulfilled through three distinct lenses:
We believe that focusing on the well-being of your culture is the key to today’s biggest challenges.
Most organizational obstacles arise from blind spots that prevent us from fully appreciating each other’s unique journeys. We facilitate significant moments of self-discovery, which can change individual and team results.
We train you to sustain your own progress after we’re gone.
We lay a foundation, teaching people how to change their culture, starting from the top down. This sustainable change attracts like-minded people who enhance the environment, creating a cycle of continuous improvement.
We are also a full-service creative agency capable of applying the power of storytelling to ignite movements within your organization that inspire, attract, and retain top talent. As consultants and creatives we can expand our services to live events, brand strategy and content, video production, and AR/XR experiences.
we help reframe the stories in organizational and societal systems through a shift in consciousness from “ego-system to eco-system awareness.”
key shifts
meaning is guided by three core values:
what we do
Unlike a traditional ‘culture consultancy,’ we don’t just give advice, we work with you and your people to implement our findings and create measurable change through innovative, life-changing experiences. We've combined diverse expertise and areas of study to create a whole new approach.
the 5 main “meaningredients” in everything we do are:
ancient wisdom : academia : neuroscience : storytelling : love
our approach: the u-journey developed by MIT
Meaning applies “Theory U” to shift mindsets, ignite innovation, and drive lasting change.
core capabilities
whole systems change culture and leadership transformation vision, purpose, values, beliefs articulation executive coaching neuroscience-based learning and performance improvement dynamic learning environments diversity and inclusion
facilitator training digital and virtual modules transfer of competency
live events branded content video production brand strategy immersive storytelling extended and mixed reality
Meaning Mindhacks are short form workshops, generally between 30-90 minutes, designed to ignite insights that allow participants to explore their current thought patterns around an important subject. By exploring current mindsets and their relationship to behavior and results, we can begin to reframe the stories that prevent us and our teams from reaching our fullest potential.
Individual and team mindhacks include:
why we do what we do
We are at an inflection point in human history
three disconnects currently define the 21st century:
as a consequence, we get results that nobody wants:
our inner capability to transform has not kept pace with the exponential change around us.
we work with organizations, teams, and individuals to build the transformation capacities needed to solve the big, urgent challenges of our time.
the meaning project
Our
research lab convening global change-makers to solve the biggest
leadership challenges of our time.
We convene executive change makers across industries to explore the leadership challenges of the 21st century, and iterate rapid prototyping solutions. The Meaning Project is developed with guidance from The Presencing Institute, a non-profit research platform founded and run by MIT professor Otto Scharmer.
leaders all over the world are asking:
How do I create a thriving culture in the face of uncertainty?
How do I attract, develop, and retain the world’s best talent?
How do I create a thriving culture in the face of uncertainty?
How do I lead during an ongoing crisis
such as a global pandemic?
How do I address leadership loneliness?
How do I address the blurring line between
professional and personal issues among the team?
news
Catch what's new at Meaning and [INVNT GROUP].
Recoding Fibers of Connection: The Experiential Impact of AI
By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences …
our locations
Meaning is headquartered in New York City and operates globally via [INVNT GROUP] locations with a network of specialists and consultants trained in the ethos of Meaning.
contact us
Let’s make meaning together. Tell us a bit about your story.
