We are a global community driving leadership and culture transformation dedicated to solving the BIG, urgent challenges of our time across individual, organizational, and societal levels. Our approach is deeply human, rooted in research, scalable, and systemic.
We’re experts in creating thriving cultures by changing the way people think about, interact, and connect with one another.
In response to a disruptive era marked by social, racial, personal, and economic challenges, we’ve developed innovative methods and tools (both live and virtual) to help you create an aspirational environment.
the purpose of Meaning is fulfilled through three distinct lenses:
We believe that focusing on the well-being of your culture is the key to today’s biggest challenges.
Most organizational obstacles arise from blind spots that prevent us from fully appreciating each other’s unique journeys. We facilitate significant moments of self-discovery, which can change individual and team results.
We train you to sustain your own progress after we’re gone.
We lay a foundation, teaching people how to change their culture, starting from the top down. This sustainable change attracts like-minded people who enhance the environment, creating a cycle of continuous improvement.
We are also a full-service creative agency capable of applying the power of storytelling to ignite movements within your organization that inspire, attract, and retain top talent. As consultants and creatives we can expand our services to live events, brand strategy and content, video production, and AR/XR experiences.
we help reframe the stories in organizational and societal systems through a shift in consciousness from “ego-system to eco-system awareness.”
key shifts
meaning is guided by three core values:
what we do
Unlike a traditional ‘culture consultancy,’ we don’t just give advice, we work with you and your people to implement our findings and create measurable change through innovative, life-changing experiences. We've combined diverse expertise and areas of study to create a whole new approach.
the 5 main “meaningredients” in everything we do are:
ancient wisdom : academia : neuroscience : storytelling : love
our approach: the u-journey developed by MIT
Meaning applies “Theory U” to shift mindsets, ignite innovation, and drive lasting change.
core capabilities
whole systems change culture and leadership transformation vision, purpose, values, beliefs articulation executive coaching neuroscience-based learning and performance improvement dynamic learning environments diversity and inclusion
facilitator training digital and virtual modules transfer of competency
live events branded content video production brand strategy immersive storytelling extended and mixed reality
Meaning Mindhacks are short form workshops, generally between 30-90 minutes, designed to ignite insights that allow participants to explore their current thought patterns around an important subject. By exploring current mindsets and their relationship to behavior and results, we can begin to reframe the stories that prevent us and our teams from reaching our fullest potential.
Individual and team mindhacks include:
why we do what we do
We are at an inflection point in human history
three disconnects currently define the 21st century:
as a consequence, we get results that nobody wants:
our inner capability to transform has not kept pace with the exponential change around us.
we work with organizations, teams, and individuals to build the transformation capacities needed to solve the big, urgent challenges of our time.
who we are
The founders of Meaning met in 2018 as culture and creative consultants on an employee engagement project for Microsoft.
Meaning is led by Chief Culture Officer, Allan Fair & Convener in Chief, Simon Lamb
Following an early career as a financial consultant on Wall Street, Allan spent time at Senn Delaney, the world’s first consulting firm to focus exclusively on shaping corporate culture.
Inspired by his time in the world of culture consulting, Allan spent the next 12 years as a creative director in experiential events—with clients including Disney, Pfizer, Microsoft, PepsiCo, and L’Oreal—where he observed the natural agency between corporate culture and how it is activated at live and virtual gatherings.
Ultimately, a Microsoft project paired him with Simon Lamb, and the idea to combine a creative agency with a culture consultancy was born. A passionate mental health advocate, Allan is the creator and co-host of “Alz In The Fam,” a podcast and Alzheimer’s Disease caregiver support group dedicated to his mother who suffers from the disease.
Simon has worked in diverse environments (consulting and corporate in-house) to deliver impactful interventions from his career in business to his recent role as an independent coach in leadership and culture for some of the world’s most valuable organizations. Simon creates immersive experiences, designs whole leadership programs, and works live in the field making change a reality. Simon is an experienced lead facilitator and systemic coach working with individuals and groups, from small executive teams to 3,000 people in one session. Simon has worked globally across all continents with brands such as Nike, HSBC, EY, Bupa, Microsoft, State Street, Nordea, Coca Cola, BBC, DWP, HMRC and Barclays, and his programs have made contact with more than half a million people across 60 countries
the meaning project
Our
research lab convening global change-makers to solve the biggest
leadership challenges of our time.
We convene executive change makers across industries to explore the leadership challenges of the 21st century, and iterate rapid prototyping solutions. The Meaning Project is developed with guidance from The Presencing Institute, a non-profit research platform founded and run by MIT professor Otto Scharmer.
leaders all over the world are asking:
How do I create a thriving culture in the face of uncertainty?
How do I attract, develop, and retain the world’s best talent?
How do I create a thriving culture in the face of uncertainty?
How do I lead during an ongoing crisis
such as a global pandemic?
How do I address leadership loneliness?
How do I address the blurring line between
professional and personal issues among the team?
news
Catch what's new at Meaning and [INVNT GROUP].
Is Your Diversity, Equity and Inclusion Strategy Diverse Enough?
Article by Allan Fair for Rolling Stone By broadening the narrative around diversity, everyone in an organization has a chance …
Seven Ways to Encourage a More Agile Work Culture (and Why You Should)
The only certainty about the future of work is change. An important part of an agile work culture is increasing …
our locations
Meaning is headquartered in New York City and operates globally via [INVNT GROUP] locations with a network of specialists and consultants trained in the ethos of Meaning.
New York
524 Broadway,New York, NY 10012 P: +1 212-334-3415
London
Mappin House Oxford Street Fitzrovia London, W1W 8HF P: +44 (0) 203-544-1700
Washington, DC
1440 G Street, NW
Washington, DC 20005
P: +1 202-293-3401
Detroit
933 South Eton
Birmingham, MI 48009
P: +1 248-593-8544
San Francisco
66 Franklin Street
Suite 300
Oakland, CA 94607
P: +1 510-891-1007
Sydney
The Chocolate Factory
1A, 130-144 Cleveland Street
Chippendale, Sydney 2008
Stockholm
Huskvarnavägen 82
554 66
Jönköping,
Sweden
P: +46 105 51 94 97
Singapore
Cross Street Exchange
18 Cross Street, #02-101
Singapore
P: +65 6971 6494
contact us
Let’s make meaning together. Tell us a bit about your story.
